Who we are
My Little World: Create & Play is published by Sasano Mizutani, an individual developer based in Sweden. The publisher is responsible for the personal information handled through our support service and this website.
For support or privacy questions, a parent or guardian can email whimzilab@gmail.com.
The app is designed for young children, with parents and guardians managing purchases and adult settings. This policy describes the iOS and Android apps, including test versions, together with this support website and our support email. It does not cover a browser-based game.
Your child’s saved world
Normal play does not require an account, a child’s name, an email address or a photograph. Mini Me is made by choosing from artwork included in the app. There is no camera or photo-upload feature.
The app saves play on the device, including:
- Mini Me’s appearance, clothes and favourite outfits, and an unfinished character-creation step.
- Drawings, other creations, room choices and the positions of decorations.
- Recycled creations and their recycling dates, plus music and sound preferences.
A local character identifier connects Mini Me with the saved world. It is not an online account. The app does not send this identifier, your child’s drawings or their saved play to the publisher.
The app has no advertising, publisher-operated play analytics, location feature, chat or public sharing. We do not sell children’s saved play or use it for advertising. There is no publisher-operated cloud account or cross-device synchronization.
App Store and Google Play purchases
Where the installed app offers the Full World unlock, purchases and restore controls are in the gated Grown-ups area. Full World is a one-time purchase, not a subscription. Apple handles payment on iOS through the App Store; Google handles payment on Android through Google Play. The app does not ask for or receive your payment-card details.
On iPhone and iPad
The app uses Apple’s StoreKit service to check verified purchase information and whether Full World is owned. These checks do not send a child’s drawings or Mini Me identifier to our own server. We do not operate a purchase-verification server.
Apple processes store purchases, account information and related records under Apple’s App Store privacy information. Apple’s store and operating-system services may communicate with Apple independently of the app’s local saved play.
On Android
Where Google Play purchases are enabled, the app uses Google Play Billing to request product and price information, make purchases, check ownership and restore Full World access. Ownership checks can run when the app opens or returns to the foreground, as well as when a grown-up uses the purchase or restore controls.
The app receives purchase information from Google Play, including the product identifier, purchase token, purchase state and signed purchase record. It uses this information to verify and acknowledge the purchase and decide whether to unlock Full World. The app does not supply your child’s drawings, saved world or local Mini Me identifier to Google Play Billing. We do not operate an Android purchase-verification server or upload these purchase records to a publisher-operated server.
A signed record of an acknowledged Full World purchase is kept in private storage on the Android device so the app can check access when the store is unavailable. This record is separate from saved play and excluded from Android’s normal app backup. It is replaced when ownership is refreshed and removed if a successful store check no longer confirms ownership. Clearing the app’s data or uninstalling it removes this local record; resetting the world inside the app does not. Google’s own purchase records are managed separately.
Google handles the purchaser’s account, payments and purchase history. Its store and billing services may also process technical information about the device, app and billing interactions, including service diagnostics, under Google’s privacy policy. This processing is separate from the child’s locally saved artwork; the app’s lack of advertising or publisher-operated play analytics does not mean that Google’s services never process data.
Restoring access
Restore uses the account and store used for the original purchase. An Apple purchase does not transfer to Google Play, or vice versa. Restoring Full World restores access to the collection; it does not recover deleted drawings or transfer a saved world.
Keeping and deleting saved play
Saved play stays on the device until it is changed, deleted or affected by device storage management. Grown-ups can delete creations, reset Mini Me and favourite outfits, or reset the whole world. Permanent deletion and resets ask for confirmation.
Recycling hides a creation and allows recovery for 30 days. Expired recycled creations are removed when the app next opens. Grown-ups can permanently delete recycled creations sooner.
The operating system may include app data in device backups or transfers, depending on your settings. Deleting play inside the app does not necessarily remove a copy from an existing device backup. Manage those backups through your device and account settings: Apple’s settings on iPhone or iPad, or Google’s and your device manufacturer’s settings on Android. Android backup is enabled in the app; whether data is backed up or transferred depends on the device, operating system and your settings.
We cannot retrieve a lost world from a publisher-operated cloud service. Removing the app or clearing its data can lose saved play. Resetting a world does not cancel an App Store or Google Play purchase or delete the store’s purchase history.
Contacting support
If you email us, we receive your email address, the name shown by your email service, your message and any attachments you choose to send. We use this information to answer your request, investigate a problem and handle privacy questions. Our basis for this processing is our legitimate interest in providing support and resolving requests, and any applicable legal obligations.
Our support inbox uses Google’s Gmail service. The publisher and the email-service provider handle the correspondence needed to deliver and respond to your message. Please read Google’s privacy policy for information about that service.
Support information is kept for as long as needed to answer and resolve the request, handle related follow-up or meet applicable legal obligations. You can ask us to delete your correspondence. Information that must be kept for a legal obligation or an unresolved legal claim may need to be retained for that purpose.
Please contact us as a parent or guardian. Avoid sending a child’s name, photograph, drawings or other unnecessary personal information. Do not send passwords, verification codes or payment-card details. If unnecessary child information reaches our support inbox, contact us so we can address it and arrange deletion where appropriate.
This website
This website provides support and privacy information for parents and guardians. It has no account registration or contact form. We have not added advertising or analytics scripts. The pages do not ask for a child’s information and do not access saved play in the app.
The website at whimzilab.com is hosted on GitHub Pages. GitHub logs and stores visitors’ IP addresses for security purposes, including when visitors are not signed in to GitHub. This hosting information is separate from the iOS and Android apps’ local saved play. See GitHub’s Privacy Statement for its data handling, retention and privacy rights information.
Our email and hosting providers may process information outside Sweden or the European Economic Area. Their privacy policies explain their international processing and safeguards. For questions about information handled through this website or our support service, email whimzilab@gmail.com.
Your privacy rights
Depending on applicable law, you may have rights to access, correct, delete or receive a copy of personal information, restrict its use, or object to processing based on legitimate interests. Email whimzilab@gmail.com to make a request. We may need enough information to verify that the request concerns your information.
We cannot remotely access or delete your child’s locally saved world. Use the controls in Grown-ups to manage it on the device.
You can raise a concern with the Swedish Authority for Privacy Protection (IMY) or your local data-protection authority.
Changes to this policy
We will update this page when the app’s features or our data practices change. The date at the top shows the latest revision.